Event History
As Larc School celebrates its sixth anniversary as the beneficiary of the Ben Franklin Bridge Challenge, we look back with pride at how we’ve grown.
2006
- 2,900 Participants
- 52 Major Sponsors
- AmeriHealth NJ, 4th Year as Naming Sponsor
- Cooper University Hospital, 3rd Year as Presenting Sponsor
- WPVI as TV Sponsor
- 95.7 Ben FM as Radio Sponsor
- Re-Launched -- www.runthebridge.org
- USATF Mid-Atlantic Grand Prix Race for 3rd Year
2005
- 2,200 Participants – a 69% increase from the previous year
- 50 Major Sponsors
- AmeriHealth Naming Sponsor for third year
- Cooper University Hospital Presenting Sponsor for second year
- 34% increase in proceeds from previous year
- Launched the first ever Event Web Site-- www.runthebridge.org
- Introduced Online Fundraising Tools that accounted for almost 10% of proceeds
- Pre-event promotional spots on WPVI
- Live TV Coverage from Media Partner WPVI - Philadelphia's most-watched news channel
- Event Coverage from ABC, CBS, NBC, Fox and KYW
- Pre-Event Radio Promotion from WOGL 98.1
- WOGL 98.1 On-Air Host Harvey Holiday attended event day
- Web Site listings on WPVI.com, WOGL.com, AmeriHealth.com, camdencounty.com
- Second year as part of the USATF Mid-Atlantic Grand Prix
- Over 125 Volunteers
2004
- 1,300 Participants – a 30% increase from the previous year
- 41 Major Sponsors
- AmeriHealth Naming Sponsor for 2nd year
- Cooper University Hospital becomes first ever Presenting Sponsor
- Almost 100% increase in proceeds from previous year
- Pre-event promotional spots on WPVI
- Live TV Coverage from Media Partner WPVI - Philadelphia's most-watched news channel
- Event Coverage from ABC, CBS, NBC, Fox and KYW
- Pre-Event Radio Promotion from Sunny 104.5 and WJJZ
- Live Radio Broadcasts on event day from Sunny 104.5 and WJJZ
- Philadelphia Inquirer (10/30/2004) describes the event as having “the potential to be one of the nation’s destination races.”
- Web Site listings on WPVI.com, larcschool.com, camdencounty.com
- Officially part of the USATF Mid-Atlantic Grand Prix
- Over 100 Volunteers
2003
- 1,000 Participants – a 30% increase from the previous year
- 34 Major Sponsors
- AmeriHealth becomes first ever Naming Sponsor
- Live TV Coverage from Media Partner WPVI
- Cecily Tynan serves as Honorary Race Chairperson and participates in 10K
- Event Coverage from most major television stations
- Pre-Event Radio Promotion from Sunny 104.5
- Live Radio Broadcasts on event day from Sunny 104.5
- Web Site listings on WPVI.com, larcschool.com, camdencounty.com
- 25% increase in proceeds from previous year
- Under review to become a part of the USA Track & Field Mid-Atlantic Grand Prix
- 85 Volunteers
2002
- First time Ben Franklin Bridge Challenge names Larc School as beneficiary
- 5K Run and Fun Walk
- 750 Participants
- 24 Major Sponsors
- Interviews and TV Coverage from Media Partner Comcast Sportsnet
- Almost 100% increase in proceeds from previous year
- 50 Volunteers